8/26/2023 0 Comments Weibo wechat icon whiteThough negative, the Sang messages does not aim to attack anyone. So they choose to talk honestly about the downside of reality. The young generation have grown very tired of the idealized and moralized messages that only talks about the positive side of life. The three icons face the negative side of life as it is. Hopefully these three icons might give you a better feeling of Sang. Netizens find the characters relatable and the sentiments expressed witty and depressing. Bojack Horsemanĭozens of screenshots and quotes have been posted on Weibo and WeChat. But ten years later, the youth grow up and realize that the languid pose of sitting into a sofa of Ji Chunsheng is exactly how they end up wasting away their life. Ji Chunsheng was supposed to educate the youth how not to be when they grow up. The character comes from a 1993 sitcom that most of the 90s watched repeatedly with their family in their childhood. We selected three icons that best demonstrate the dispirit yet humorous message of Sang. The young people use many images to speak for their Sang emotions. ![]() You’ll probably find the message quite familiar. Let’s take a look at some icons that the young people identify as Sang. Though the term is quite new, the concept is actually not too hard to grasp. It has become a proven method of attracting attention, and the Chinese youth gives the negative emotions a term Sang (丧), to describe these dispiriting and self-mocking messages. This is just one case of the depressing messages winning the market. The average waiting time outside was two hours, and even the limit of two cups per person couldn’t prevent the store from selling out early in the afternoon. ![]() The concept of Sang Cha kept heating up to a degree that Netease and Eleme collaborated to borrow the Sang Cha concept and opened a real store for it. These pictures were so convincing they even fooled one news website to write an article about the popular new “store”. Sad shop logos, dispirited brand mascots, and sarcastic product names were created by netizens. They photoshopped pictures to look like real products. Youth on the internet liked and spread the idea of Sang Cha, and many of them participated in amplifying the depressing concept of the Sang Cha shop. ![]() This popular chain of tea restaurants has a Chinese name that translates into “Happy Tea”-pretty much what the tea is usually associated with: relaxing and joyful feelings.īut its depressing opponent Sang Cha seems to be even more celebrated. Created by young people who got upset waiting in line for hours to take a sip of the phenomenally popular Hey Tea (喜茶). Long before this store was created Sang Cha started as joke that went around on Weibo. You might be left wondering what has happened to the Chinese youth? A revelry for self-harming? I’ll try to help you make sense of Sang Cha by taking a look into how it came into being. Oolong tea named “Think you have nothing? No, you have your mental issues”. Green tea called “Overtime never ends, but promotion never comes”. If this already sounds absurd, more controversy is offered on their menu which lists… Black tea called “My ex-boyfriend is better off leaving me”. Refraining from one cup of milk tea won’t make any difference Young people shared photos and jokes about the quirky concept which says mean things to their customers like… This store was instantly a huge topic filling my WeChat moments and Weibo feed. In May, a pop-up tea store named Sang Cha ( 丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. Home Solutions By Use Case Multiple Accounts Planning Reporting Competitor Analysis Engage By Network KAWO for WeChat KAWO for Weibo KAWO for Douyin KAWO for Kuaishou KAWO for Bilibili By Role CMO Global Marketing Manager Brand Manager Copywriter & Designer Pricing Resources Blog 2023 Webinar Series Reports & Guides Company About KAWO Partnership Program Careers Platform Updates Customer Support Help Center Why KAWO KAWO Compares to Case Study Contact Us Login Schedule Demo 切换到中文 中文 ⟵ back to blog “Sang”: The trend of negative messages on Weibo & WeChat
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